Thursday, August 21, 2008

Polo to launch shopping by cell phone

The Polo Ralph Lauren logo is seen on their boutique on Rodeo Drive in Beverly Hills, California in this August 5, 2008 file photo. REUTERS/Fred ProuserIs the tech-savvy fashionista ready to shop by mobile phone? Polo Ralph Lauren hopes so. Using phones to buy items such as train tickets or products in vending machines is commonplace in Japan, but the trend has yet to catch on in the United States.


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